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What you need to know about Facebook Lookalike Audiences

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Facebook Lookalike Audiences is an effective audience targeting type which allows you to zone in on a potential audience that is similar to the one you are targeting. To create a Lookalike Audience you need to first choose a source audience.  A source audience maybe a remarketing list, a custom demographic audience or even an […]


All You Need To Know About The Google Ads Account Map

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The new Google accounts map allows you to visualise your complete account structure fairly easily with the ability to view account performance and navigate to any account rather quickly. The acounts map will save you having to open multiple tabs, navigate to different pages and tables and as it setup to allow you to view […]


Effective Methods to Reduce Your
Cost-Per-Lead on Google Ads

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As a digital marketer, one of the most common projects at hand which is forever ongoing is identifying creative methods to reduce your cost-per-lead through your paid search marketing channels. At times you may feel that you are caught at a cross roads and none of the strategies you are implementing are actually reducing your […]


Google Page Speed Insights Receives a Major Update

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Without a public announcement, Google has chosen to release a major update of Page Speed Insights. V5 of page speed insights now uses Lighthouse as its analysis engine and also incorporates field data provided by the Chrome User Experience Report (CrUX). v5 of the API will now provide CrUX data and all of the Lighthouse […]


The best Google algorithm trackers you should keep bookmarked.

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As an SEO professional, the moment you get wind of a Google algorithm update, you immediately go into what I like to call “check mode”. Yep, that’s right, you go over all your work you have completed over the last few months and carefully check that you haven’t done anything which may negatively impact your […]


Bing Introduces Bing AMP viewer and Bing AMP cache

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Bing has started the first phase of the global of AMP viewer and AMP carrousel in the USA this week for the news carrousel. The AMP protocol offers the ability to cache your site and serve cache copied AMP content. This means that you will now have the ability to provide faster user experience for […]


Accelerated Mobile Pages (AMP) Have Made It To Google Ads

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What are Accelerated Mobile Pages (AMP)? AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for mobile users. Google has recently announced that they have developed a new campaign experiment type which allows you to direct traffic specifically to your AMP pages. […]


Google Rolls Out Responsive Display Ads

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This week Google announced that responsive display ads (RDA) will be rolling to advertisers in the coming months. It has been reported that RDA will become the default display ad format. Working in a very similar fashion to responsive search ads which we touched on earlier Googles RDA will dynamically create display ads by advertisers […]


How To Create A Goal In Google Analytics

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What is a Google Analytics Goal? Google Analytics goals are used to measure how often users complete a particular behaviour on your website, such as filling out an enquiry form. When your goals are configured properly, you can learn valuable information about your website and truely measure the success of your marketing activities. In this […]