Guides


Effective Methods to Reduce Your
Cost-Per-Lead on Google Ads

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As a digital marketer, one of the most common projects at hand which is forever ongoing is identifying creative methods to reduce your cost-per-lead through your paid search marketing channels. At times you may feel that you are caught at a cross roads and none of the strategies you are implementing are actually reducing your […]


How To Create A Goal In Google Analytics

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What is a Google Analytics Goal? Google Analytics goals are used to measure how often users complete a particular behaviour on your website, such as filling out an enquiry form. When your goals are configured properly, you can learn valuable information about your website and truely measure the success of your marketing activities. In this […]