As a digital marketer, one of the most common projects at hand which is forever ongoing is identifying creative methods to reduce your cost-per-lead through your paid search marketing channels. At times you may feel that you are caught at a cross roads and none of the strategies you are implementing are actually reducing your […]
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In an effort to keep advertising safe and civil on Facebook, the social media giant has recently released news that they will removing 5,000 targeting options from there ad platform. Facebook announced the reason behind this move is to protect users from discriminatory advertising on there platform. The removal of these targeting options is said […]
We believe that any digital marketing strategy needs to contain fundamental elements to ensure that the strategy is successful, meets set KPI’s and ensures the long jeverdy of the campaign. Here are some top tips of what you need to include. Persona definition Ask yourself the question – Who is your ideal customer? Based on […]
Last month at the Google Marketing Live event, Google introduced responsive search ads. The new search ad layout is designed to work hand in hand with Google’s machine learning technology. Starting in September, reponsive search ads will be rolled out to the majority of advertisers in English, French, German and Spanish, with other languages to […]
August 1st 2018, Google completed a full roll out of what they are calling a broad, global, core update – Extremely vague in our own opinion, so we’ll try to drill down on what we know to give you a better understanding. Each day, Google usually releases one or more changes designed to improve our […]
