The new Google accounts map allows you to visualise your complete account structure fairly easily with the ability to view account performance and navigate to any account rather quickly. The acounts map will save you having to open multiple tabs, navigate to different pages and tables and as it setup to allow you to view […]
What are Accelerated Mobile Pages (AMP)? AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for mobile users. Google has recently announced that they have developed a new campaign experiment type which allows you to direct traffic specifically to your AMP pages. […]
This week Google announced that responsive display ads (RDA) will be rolling to advertisers in the coming months. It has been reported that RDA will become the default display ad format. Working in a very similar fashion to responsive search ads which we touched on earlier Googles RDA will dynamically create display ads by advertisers […]
September 6th 2018, Google announced a change to there variant matching technology which will now see variations of your keywords that share the same meaning including implied words being targeted in your keyword set. Powered by Google’s machine learning, exact match will now match with the intent of a search, instead of just the specific […]
Last month at the Google Marketing Live event, Google introduced responsive search ads. The new search ad layout is designed to work hand in hand with Google’s machine learning technology. Starting in September, reponsive search ads will be rolled out to the majority of advertisers in English, French, German and Spanish, with other languages to […]
