Social Media

What you need to know about Facebook Lookalike Audiences

Posted on August 20, 2019

Facebook Lookalike Audiences is an effective audience targeting type which allows you to zone in on a potential audience that is similar to the one you are targeting. To create a Lookalike Audience you need to first choose a source audience.  A source audience maybe a remarketing list, a custom demographic audience or even an […]

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Facebook Will Remove 5,000 Targeting Options

Posted on September 3, 2018

In an effort to keep advertising safe and civil on Facebook, the social media giant has recently released news that they will removing 5,000 targeting options from there ad platform. Facebook announced the reason behind this move is to protect users from discriminatory advertising on there platform.  The removal of these targeting options is said […]

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